How to Founder
080 Stop Wasting Money on Paid Media
What if everything you “know” about marketing is actually costing you thousands in wasted spend?
In this eye-opening episode, we sit down with marketing strategist and international bestselling author Amber Gaige, who reveals why so many founders unknowingly fund their competitors’ growth through misguided marketing decisions. Discover why 76% of businesses waste money on ineffective channels, the real reason your Facebook ads aren’t converting, and the simple framework that can transform your marketing from a money pit into a profit machine.
Amber breaks down her Four Cs of Effective Marketing Framework, showing founders how to identify their ideal customer with laser precision, create compelling offers that actually convert, and implement a system for measuring true marketing ROI. This is the no-fluff guide to marketing that founders desperately need but rarely find.
Recent Episodes
Freedom Formula Podcast
In this episode, Neel chats with Amber Gaige, a fractional CMO and marketing expert, who shares her journey from growing up in a family business in the trades industry to becoming a successful entrepreneur. Amber discusses the challenges and opportunities within the trades, the importance of effective marketing strategies, and introduces her 4 C’s framework for business growth. She emphasizes the significance of guerrilla marketing for local businesses and the necessity of niching down to scale effectively. The conversation concludes with Amber sharing resources for entrepreneurs looking to enhance their marketing efforts.
Deals With Heels – Where Female Entrepreneurs Thrive
In this episode of Deals with Heals, host Debra Bowers interviews Amber Gage, a marketing expert and entrepreneur. Amber shares her journey from being born into an entrepreneurial family to navigating the challenges of corporate America. She introduces her Four Cs of Effective Marketing, emphasizing the importance of clear copy, consistent branding, understanding customer demographics, and effective channel management. The conversation highlights the need for a strategic approach to marketing rather than just focusing on tactics. Amber also provides valuable insights for service-based businesses and encourages entrepreneurs to take control of their marketing efforts.
Six-Figure Speaker Spotlight
Your host, Kelley O’Hara, talks with the Chief Marketing Advisor of Far Beyond Marketing, Amber Gaige. Amber shares her journey, from her early entrepreneurial endeavors to her current role at the agency.
She emphasizes the importance of a solid marketing plan, clear communication, consistent branding, understanding customer demographics, and effective channel management. The conversation also highlights the significance of public speaking and personal storytelling in building a brand. Amber’s insights provide valuable guidance for entrepreneurs navigating marketing challenges and striving for business success.
Collin County Podcast
In this episode of the Collin County Podcast, host Joseph Baker interviews Amber Gaige. Amber is an entrepreneur, a marketing strategist, a 6th-generation Collin County resident, and, an international best-selling author. Joseph and Amber discuss marketing, storytelling, and the uniqueness of running a business in Collin County, TX.
Construction Champions Podcast
In the latest episode of the Construction Champions Podcast, host Ron Nussbaum dives into the world of construction marketing with Amber Gaige, a seasoned marketing strategist and the founder of Far Beyond Marketing. With over 15 years of experience in branding and messaging, Amber has helped countless businesses clarify their vision, connect with customers, and thrive in competitive markets.
Marketing in construction can be challenging, especially for businesses focused on deadlines and project deliverables. Amber simplifies the process with her Four C’s of Marketing Success, a framework designed to help construction businesses build strong brands and reach their target audiences effectively.
Chasing The Insights
In this episode of Chasing the Insights, I talk to Amber Gaige.
Amber talks to us about 4 Ways to Improve Your Marketing Fast.
Amber Gaige is a third-generation entrepreneur, certified StoryBrand Guide, and a marketing strategist with a knack for thinking outside the box. With a proven track record of success, Amber has navigated competitive industries like manufacturing, home services, and technology, helping businesses break through the noise and achieve remarkable growth.