Is Your Website Set Up to Drive Sales and Growth?
Creating a website is a significant step when launching a business. But if you’re not a web designer, the process can feel overwhelming. What words should you use? How do you structure the layout? Most importantly, how do you ensure visitors stay, engage, and buy?
Your website is more than an online brochure. According to Forbes Advisor, users form an opinion about a website in 0.05 seconds, and 61% will leave if they don’t find what they need in just five seconds. Your site makes first impressions for you 24/7, and you can’t afford to confuse your audience or waste their time.
So, how do you create a high-performing website without spending a fortune? You need a framework. As a Certified StoryBrand Guide, I use the StoryBrand Framework, developed by Donald Miller, to design websites that attract, engage, and convert. Here’s how you can apply these key strategies to your site today.
1. Nail Your Hero Section: Be Clear, Not Clever
The hero section is the top part of your homepage—what visitors see first. Many businesses make the mistake of trying to be too cute or clever here. But when people land on your site, they don’t have time to decode vague messaging. They want immediate answers to three questions:
- What do you offer?
- How does it make my life better?
- What’s the next step I need to take?
Buckaroo Pest Control’s website hero section is a perfect example of getting this right. Their message, “Givin’ Pests the Boot,” is clear and bold, paired with a visual that reflects their Texas roots. Visitors know what they do—pest control—and can easily take the next step with a prominent “Schedule Service” button.
Pro tip: Avoid catchy but unclear headlines. Clarity always wins.
2. Guide Users with a Direct Call to Action (CTA)
Think of your call-to-action button as your store’s cash register. Without it, how would customers check out? Unfortunately, many businesses hide their CTAs or use weak language like “Learn More” or “Our Story.”
A strong CTA invites users to take the next step with direct, actionable language. Good options include:
- Schedule Service
- Buy Now
- Get Started
- Join Today
Our client, Minuteman Heating & Air, does a fantastic job with this. Their website’s “Schedule Service” button is easy to spot and repeated throughout the page—there’s zero confusion about how to move forward.
Place your CTA in these key areas:
- In the hero section
- At the top right corner of your navigation bar
- Repeated in various sections as users scroll
Multiple CTAs create consistent guidance, leading users down a clear path toward conversion.
3. Build Trust: Be the Guide Your Customers Need
To encourage visitors to act, you must be a trusted guide. This involves both empathy and authority:
- Empathy shows customers you understand their problem.
- Authority reassures them you’re capable of solving it.
Benjamin Franklin Plumbing Fort Worth’s website beautifully demonstrates this. It shows empathy by acknowledging the stress of plumbing problems and builds authority by displaying client reviews, star ratings, and service guarantees.
You can establish trust on your site by sharing testimonials, displaying certifications, or highlighting your success stories. When visitors see that others trust you, they’ll feel more confident taking the next step.
Simplify the Process with a Proven Template
These strategies are just a few components of a website that converts. At Far Beyond Marketing, we combine the StoryBrand framework with custom web development services to help businesses like yours succeed online. Whether you need help with web design, SEO, paid ads, or finding the right digital tools, we’ve got you covered.
Want to build a site that works 24/7 for your business? Schedule a free consultation with us today. Let’s turn your website into a lead-generating powerhouse.
📅 Schedule Your Free Planning Session
📥 Download Donald Miller’s Ultimate Website Template to improve your site now!
🌐 Visit us at www.farbeyondmarketing.com
