Podcast

Join Scott “Shalom” Klein on his weekly radio show, Get Down To Business with guests:

Michele Cagan

Neil Twa

Marc Reede

Amber Gaige

In this episode of Deals with Heals, host Debra Bowers interviews Amber Gage, a marketing expert and entrepreneur. Amber shares her journey from being born into an entrepreneurial family to navigating the challenges of corporate America. She introduces her Four Cs of Effective Marketing, emphasizing the importance of clear copy, consistent branding, understanding customer demographics, and effective channel management. The conversation highlights the need for a strategic approach to marketing rather than just focusing on tactics. Amber also provides valuable insights for service-based businesses and encourages entrepreneurs to take control of their marketing efforts.

Your host, Kelley O’Hara, talks with the Chief Marketing Advisor of Far Beyond Marketing, Amber Gaige. Amber shares her journey, from her early entrepreneurial endeavors to her current role at the agency.

She emphasizes the importance of a solid marketing plan, clear communication, consistent branding, understanding customer demographics, and effective channel management. The conversation also highlights the significance of public speaking and personal storytelling in building a brand. Amber’s insights provide valuable guidance for entrepreneurs navigating marketing challenges and striving for business success.

If your messaging isn’t making you money, it’s not working. Period.

This week on The Influence Economy, I’m joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren’t selling, your DMs are dry, and your content is falling flat: your messaging isn’t converting.

Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you’ve been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call.

In this episode, you’ll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed.

Discover the secrets behind effective marketing for the home service industry with our dynamic guest, Amber Gaige. With roots as a plumber’s kid in North Texas and a marketing career that reached national acclaim, Amber shares her remarkable journey and the lessons she learned along the way. We promise you’ll walk away with actionable insights as Amber introduces her “four C’s” of effective marketing, which are crucial for contractors looking to stand out.

Amber and I dive into the world of marketing misconceptions that often trap contractors, like relying too much on instinct rather than data. We discuss how aligning marketing strategies with operational goals can transform ineffective efforts into powerful growth drivers. You’ll learn why it’s essential to trust marketing professionals and set clear revenue and efficiency targets to ensure your business thrives in the competitive home service landscape.

Is your marketing budget really just money down the drain?

Today on Thinking That Matters, we’re joined by Amber Gaige, the dynamic owner of Far Beyond Marketing. As a seventh-generation McKinney native and third-generation entrepreneur, Amber brings invaluable experience to the table, especially for small businesses and tradespeople.

In this episode, Amber opens up about her entrepreneurial roots and the life lessons learned from her upbringing, including how rolling quarters for lunch and simple meals like beans and cornbread shaped her understanding of hard work and relationship-building in business.