HVAC R&D
Made in Texas: From Third Generation Tradie to Bestselling Marketing Guru with Amber Gaige
This week Rhydon Atzenhoffer welcomes third generation Tradeswoman and professional marketing bestseller, Amber Gaige, to the HVAC R&D Podcast.
Amber helped to grow her family’s plumbing business where she was put into the position to “start” a marketing company, that launched her into her career passion of supporting businesses with their branding and growth strategies.
Having built something with her family, Amber transitioned to the corporate world where she honed her craft to then return to her roots and found her own firm, Far Beyond Marketing.
This spirited woman from Texas has a great story and an even better personality and I am happy she shared her journey with the TradeCrew.
Recent Episodes
Six-Figure Speaker Spotlight
Your host, Kelley O’Hara, talks with the Chief Marketing Advisor of Far Beyond Marketing, Amber Gaige. Amber shares her journey, from her early entrepreneurial endeavors to her current role at the agency.
She emphasizes the importance of a solid marketing plan, clear communication, consistent branding, understanding customer demographics, and effective channel management. The conversation also highlights the significance of public speaking and personal storytelling in building a brand. Amber’s insights provide valuable guidance for entrepreneurs navigating marketing challenges and striving for business success.
Software Oasis
In this episode of Software Spotlight, we sit down with Amber Gaige, founder of Far Beyond Marketing and creator of the Far Beyond Marketing online course. With over 25 years of marketing experience, Amber shares her journey from humble beginnings in a Texas family business to building and selling her own lead generation company and consulting for national brands.
Amber reveals her innovative “Four C’s of Marketing” framework – Clear Copy, Consistent Branding, Customer Demographics, and Channel Management – which has helped numerous businesses achieve measurable growth. She explains how this systematic approach helps companies avoid common marketing pitfalls while ensuring at least a 10X return on marketing investment.
Marketing in the Wild
Julia speaks to VP of Marketing and Technology of Wausau Homes, Amber Gaige, about identifying who your customer is. You may be surprised to learn that your target audience might not actually be who you think it is!
Freedom Formula Podcast
In this episode, Neel chats with Amber Gaige, a fractional CMO and marketing expert, who shares her journey from growing up in a family business in the trades industry to becoming a successful entrepreneur. Amber discusses the challenges and opportunities within the trades, the importance of effective marketing strategies, and introduces her 4 C’s framework for business growth. She emphasizes the significance of guerrilla marketing for local businesses and the necessity of niching down to scale effectively. The conversation concludes with Amber sharing resources for entrepreneurs looking to enhance their marketing efforts.
The Thoughtful Enrepreneur
In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Amber Gaige, the Chief Marketing Advisor and Founder/CEO of Far Beyond Marketing. With over 15 years of experience in the marketing field, Amber shares her expertise on leveraging digital marketing strategies to drive business growth. She reveals the transformative power of Over-The-Top (OTT) advertising and her proven system, “The Four C’s of Effective Marketing,” offering entrepreneurs practical insights to elevate their marketing efforts.
CY6 – Check Your Six
Texas sized marketing was the topic today on the 152 episode of the Check Your Six podcast. Amber Gaige, the 3rd generation entrepreneur from Texas called and talked about going beyond just marketing with her business, Far Beyond Marketing!! Besides being a best selling author, speaker, she is also laser focused on giving her clients the tools necessary for business owners to help create, maintain and showcase their brand. Her “4-C” approach to go far beyond marketing starts with Clear Copy, followed by Consistent Branding, Customer Demographics and finally Channel Management which are the 4 pillars she uses to help businesses grow and scale. Amber and her team at Far Beyond Marketing are all about you and what you want to see your business become.