Service Titan
Potty Talk: Growing a Family-Owned Business With a Marketing System
The transition from being a family-owned business to selling into private equity comes with culture shock, says Amber Gaige, founder of Saber Marketing Group. Her expertise is in lead generation for the trades, and she was in marketing when her parents made several moves to partner with private equity firms.
Recent Episodes
GrowMyBusinessFAST Live
In this episode, we’ll share actionable tips and strategies that have been tested and proven to drive real results. From increasing your online visibility to generating more leads and sales, we’ll cover it all.
Whether you’re a seasoned entrepreneur or just starting out, this video is packed with valuable insights that will help you grow your business faster and more efficiently. So, what are you waiting for? Watch now and start growing your business today!
Six-Figure Speaker Spotlight
Your host, Kelley O’Hara, talks with the Chief Marketing Advisor of Far Beyond Marketing, Amber Gaige. Amber shares her journey, from her early entrepreneurial endeavors to her current role at the agency.
She emphasizes the importance of a solid marketing plan, clear communication, consistent branding, understanding customer demographics, and effective channel management. The conversation also highlights the significance of public speaking and personal storytelling in building a brand. Amber’s insights provide valuable guidance for entrepreneurs navigating marketing challenges and striving for business success.
Inside The Firm
Amber Gaige is the founder of Far Beyond Marketing, a boutique consultancy that helps entrepreneurs simplify their marketing and achieve real results. With over 20 years of experience, Amber developed the Four C’s framework, which has transformed businesses by providing clear, practical marketing strategies. She’s the author of The Far Beyond Marketing Guidebook: Stop Being Duped by Bad Marketing and creator of an e-course designed to demystify marketing for busy business owners. As a third-generation entrepreneur, Amber is dedicated to empowering others to grow their businesses with confidence and purpose. When she’s not working, Amber enjoys hunting, homeschooling her son, and walking with her Rottweiler.
Your Message Is Confusing. Here’s the Fix with Amber Gaige
If your messaging isn’t making you money, it’s not working. Period.
This week on The Influence Economy, I’m joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren’t selling, your DMs are dry, and your content is falling flat: your messaging isn’t converting.
Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you’ve been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call.
In this episode, you’ll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed.
Unbreakable Mompreneurs Podcast
In this insightful episode of Unbreakable Mompreneurs, host Charisse Walker is joined by marketing expert and third-generation entrepreneur Amber Gaige, founder of Far Beyond Marketing and author of the international bestseller The Far Beyond Marketing Guidebook. Amber breaks down her proven Four C’s Framework to help solopreneurs and mompreneurs simplify their marketing, stretch their budgets, and grow their businesses with confidence.
Together, Charisse and Amber dive deep into common marketing mistakes, how to avoid being scammed by empty SEO promises, and how to identify your ideal customer and amplify your message. Amber also shares real-talk about imposter syndrome, juggling motherhood and entrepreneurship, and how to set boundaries that honor your business goals and your family life.
Your Brand Amplified
Amber Gaige’s journey in marketing and entrepreneurship exemplifies the power of resilience, faith, and the pursuit of excellence. Growing up in an entrepreneurial household, she learned the importance of service and effective marketing from a young age. Her experiences, particularly in service-based businesses, have shaped her understanding of the need for genuine customer connections and localized marketing strategies. By developing the Four Cs of Effective Marketing—strategy, planning, branding, and results—Amber provides a comprehensive framework that empowers businesses to achieve sustainable growth.