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Podcast

Service Titan

Tool Box for the Trades |
July 11, 2023

Potty Talk: Growing a Family-Owned Business With a Marketing System

The transition from being a family-owned business to selling into private equity comes with culture shock, says Amber Gaige, founder of Saber Marketing Group. Her expertise is in lead generation for the trades, and she was in marketing when her parents made several moves to partner with private equity firms.